The Nike DUNK was first introduced by Nike Inc. in 1985. As the Nike Terminator's fraternal twin, originally having numerous colors in most sizes for various Universities and Colleges. Since its reintroduction in 1998, the Dunk has transformed from a basic basketball shoe into a sub-cultural icon and an inspiration for fashion, culture, art, an style.
The Nike Dunk has a lower profile outer sole than its parent shoes. The intent was a lighter weight and staying closer to the ground. In addition, the paneling was revised to improve basketball game performance during pivoting and blocking. The Dunk was used to spearhead what Nike called the ’College Colors’ program. They signed some college basketball teams (and their coaches) to an exclusive Dunk sponsorship deal; in simple terms, the deal meant that each colored pair of Dunks matched their uniforms.
The Nike Dunk has a lower profile outer sole than its parent shoes. The intent was a lighter weight and staying closer to the ground. In addition, the paneling was revised to improve basketball game performance during pivoting and blocking. The Dunk was used to spearhead what Nike called the ’College Colors’ program. They signed some college basketball teams (and their coaches) to an exclusive Dunk sponsorship deal; in simple terms, the deal meant that each colored pair of Dunks matched their uniforms.
The SB Dunk is sold to stores for fairly low prices, with recommended retail prices anywhere between $65.00-$99.00. However, since they are popular among collectors and skateboarders alike, stores tend to raise the prices on Nike Dunk based on the demand for them. Some of the rarer Dunks sell for over a thousand dollars a pair. (A Nike SB pair of sneakers named "What the Dunk?" usually fetches around $1300-1800 on Ebay.) During many initial releases of limited Dunks, long lines have formed at retailers. At the release of the Nike SB "pigeons" a small riot broke out in the streets of New York when only 20 were released to a crowd of over 100 )